The marketing communications industry is transforming as the balance of influence accelerates towards the consumer. The landscape for operating as a strategic advisor to clients has exploded and the business of brand communications has shifted from ideas to innovation.
The opportunities for brand influence have elevated to the business strategy level and deep into the boardroom. The value of understanding how brands and consumers connect and how to activate agile and innovative brand solutions is at a premium.
With cutting-edge tools and techniques taught by industry leaders, the Masters Certificate in Brand Communications (MCBC) helps position senior agency professionals as effective business innovators. Your abilities in creative, media or business strategy will accelerate as you build skills in moving ideas ahead and creating agile brands.
The Results to Expect with MCBC:
Enabled to achieve stretch-goals on existing client business; By being intentional in thinking approach and skilled in activating the best ideas.
Capable of rapidly cultivating chemistry in new business pitches; By demonstrating distinctive approaches in idea development.
Engaged in leading the evolution of agency culture as an innovation catalyst; Through an enlarged capacity to think effectively and encourage agility in solution creation.
Key Learning Objectives:
Lead your business practice with greater access to innovation and creativity.
Enable agile solutions, where ideas move freely in both an informed and rapid way.
Elevate your brand business strategy contribution with senior client decision-makers.
Expand your influence by understanding and navigating the important people-side of change.
Program Features:
University-level and industry-recognized.
Custom-designed curriculum approach unique to the communications industry.
Inspiring teaching faculty (combining both practitioner/academic perspectives).
Real-world case studies, assignments and workshop designs that link theory to practice.
Limited class size that allows peer-to-peer learning and networking.
Option to take full certification or focus on specific stand-alone modules.
MCBC 2011 Two tracks: · Certification · Stand-alone Modules
Starting Session: January 24, 2011 Duration: January - June 2011
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