2011 Full Certification (GTA track) Curriculum Outline 2011 Instructor and speaker outline detailed in downloadable schedule. Note: Non-GTA participants see schedule below.
Module 1
Raise the bar on brand value creation. Build perspective on how to lead and transform results at both the brand strategy and idea level.
Module 2
Create agile brand idea practices. Explore the process and skills of an innovator’s mindset and learn applied approaches to create sustainable brand idea innovation.
Module 3
New perspectives on building capacity for brand strategy and idea innovation. Learn techniques in questioning and framing to stimulate deeper and faster exploratory.
Module 4
Understand how thinking styles can both block and unlock the innovation process. Uncover your unique thinking strengths and approaches.
5 days
Touchpoint Event 1
Lead a brand strategy workshop on a real-world situation as part of an Applied Learning project. Gain new learning on facilitating brand strategy and leveraging an innovator’s mindset to uncover fertile idea territory.
1/2 day
Module 1
Navigate the creation and design of innovative brand ideas. Learn narrative and critical thinking techniques to assist in exploring and shaping solutions.
Module 2
Develop facilitation techniques to inspire a highly-functioning and collaborative team that can move brand ideas ahead quickly and effectively.
Module 3
Gain new perspectives on building transparency with clients to jointly develop brand ideas. Learn how to visualize and grow ideas collaboratively.
Module 4
Explore thinking style approaches for idea development. Practice prototyping techniques and investigate how to inspire idea elevation.
5 days
Touchpoint Event 2
Extending from the initial workshop event, lead a session with client participants to address an agreed brand strategy challenge and generate a range of idea prototypes. Practice skill in idea generation and keeping ideas alive and growing.
1/2 day
Module 1
Deliver rapid in-market results by transforming activation approaches, facilitating idea buy-in and defining actionable success criteria.
Module 2
Accountability and results leadership – design productive and engaging client relationships.
Module 3
Gain new perspectives on maintaining a sustainable innovation practice. Explore approaches that promote ideas and innovation.
Module 4
Examine how thinking style can foster greater success in maintaining the essence of an idea as it is brought to market. Practice techniques in team engagement and resiliency.
5 days
2011 Full Certification (Non-GTA track) Curriculum Outline Out of town participants may achieve certification by attending the scheduled modules and completing a self directed applied project. Note: Self directed project time will be added.
2011 Stand-Alone Module Outline Select any combination of the following modules as stand-alone skills development experiences. (See full certification curriculum outline above for content details):
Module 1: January 24-27, 2011 (Brand Strategy Innovation)
Module 2: April 4-7, 2011 (Solution Funnel Innovation)
Module 3: May 30-June 2, 2011 (Activating Innovative Ideas)
The completion of any module may be applied as a learning credit towards attainment of a full certification (2 year time limit for full certification completion).
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